How to market a dating service
Dating Services in the USThe Dating Services industry has exhibited strong growth over the past five years as a growing number of consumers use the internet to seek love.The proliferation of broadband internet connections and greater legitimacy surrounding online dating has helped the industry outpace the overall economy and capture a rising share of the consumer dollar.To kick it off, for the next two weeks I’m offering a special free 45 minute coaching session around major divorce obstacles for women, helping newly divorced mom pinpoint any hidden problems and start to solve them immediately. Do you like talking to a lot of people, but not necessarily from the stage? Here’s what I want you to do next: Then I want you to get on twitter, eventbrite, meetup, google, and your local paper and find events happening in your area or nearby.So, if you know of anyone who has gone through a divorce and needs this kind of help, could you kindly forward them this email and invite them to reach out to me? Once you get people in your free coaching session, you can offer them a chance to work with you more closely in your coaching package! Then for the love of chocolate read this free guide and get yourself one! Think about how you most feel comfortable communicating and marketing. Think closely how you like to communicate because if you hate doing something, then you won’t do it and your business will suffer. Notice which ones seem to be recurring, and seem to have speakers. Go, attend, and while there please cozy up to two people: 1) Speakers 2) The organizers.Make a list, and start attending at least two a week.At each event, focus on connecting with people, and if you find someone who *might* fit the bill to be a client, ask if they know about coaching or want to learn more.It may surprise you to learn that I spend 75% of my time marketing or creating content, and only about 20-25% coaching in my programs.Part of that is by design: I purposely built my coaching business be scalable so I can leverage my time and have a lot of flexibility. When I only had private coaching clients I let’s talk about how to market YOUR new life coaching business! Sending out that very first email where you tell people you are hanging your shingle as a new life coach can be both exciting and terrifying. 🙂(Note: Before you send that email make sure you know WHO you are coaching! One of the first, and easiest, ways to market your life coaching business is to let those who love you know what you are up to in a specific and actionable way, and send an email where you say something like this: I specialize in helping divorced women parent their kids and rebuild their families, so that they have a safe, secure, loving home.
If they say yes to that, whip out your calendar and schedule it right then!Furthermore, companies that are able to take advantage of rising smartphone adoption in the United States have been highly successful, with many operators offering services exclusively through mobile apps.Consumer demand for online dating and matchmaking services is growing due to fading social stigmas associated with online dating and busy work schedules that limit alternative ways of meeting potential partners.Then make a list of fellow coaches, or folks who are in a related area.First off, concentrate on coaches in your niche who maybe have a slightly different flavor or client list.
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