Its dating magazine
The company instead wants to be known more broadly as a women-centric lifestyle brand where its users can network online and off, in all aspects of their lives — not just dating.
For example, its Bumble BFF service helps women make new friends, while Bumble Bizz is focused on business networking.
From serious to light, the content runs the gamut, including love horoscopes, sexual safety and security tips for online romances.
Take the Love Compatibility Test, learn about “Sex Tips from Guys” or connect with a highly-active online community.
It's Just Lunch recognizes that each of our clients is unique, and that their attributes, experiences and life goals shape the type of relationship they are looking for.
The company also runs pop-ups, hosts events and has spoken of plans to launch more physical locations — “Hives,” in Bumble lingo — sometime this year.
These moves also speak to Bumble’s aspiration to be more than just another dating app and Tinder rival.
Inside, the magazine is organized into four sections that align with the Bumble app’s different modes: “You First,” “You BFFs,” “You Dating” and “You Bizz.” Here, readers will find celebrity interviews, features, advice, product guides, “daily mantras” and more.
Contributors in this month’s debut issue include Bumble advisor and the star of the brand’s first Super Bowl campaign, Serena Williams; writers, actresses and Bumble Creative Directors Erin and Sara Foster; Man Repeller founder Leandra Medine; jewelry designer Jennifer Meyer; and Away luggage co-founder Jen Rubio.
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